GRAPHIC DESIGN
Good design starts with listening. I specialise in visual identity and advertising campaigns, immersing myself in your project's mission to make it shine. The goal isn't for your brand to "look pretty", but for it to communicate its true essence.
DESIGN_SERVICES
With my experience I help companies, entrepreneurs and agencies drive their projects forward through visual communication and strategic design. I translate who you are into a solid visual ecosystem, ready to position you in the market.
Visual Identity
The soul of your project
The soul of your project, translated into a coherent, strategic graphic system. My goal is for your image to project your true essence and connect with your ideal customer and your community.
We bring your idea to life from scratch. We build a solid visual ecosystem (logo, colours, typefaces) so you start out with a professional, memorable image.
If your business has evolved but your image has been left behind, we fine-tune and strengthen your current identity to align it with your new goals.
A detailed guide with every usage rule for your visual elements, so your essence stays intact in any format.
Advertising
Design that communicates and converts
Strategic design doesn't just look good: it communicates and converts. We create purposeful advertising pieces designed to grab your audience's attention in seconds and deliver your message clearly and powerfully.
Visual material that makes people stop and look at you online. Social media flyers, optimised web banners and promotional videos.
We take your message to the street with top graphic quality. From large-format billboards to signs and posters that stand out in any physical setting.
Social Media
Your everyday shop window
Your social media is your brand's everyday shop window and the place where you build a real relationship with your community. I help you keep a consistent, appealing visual voice.
Eye-catching templates and graphics that respect your visual identity in every post, story or reel.
Visual pieces focused on specific launches or promotions, designed to drive engagement and results.
Visual curation and day-to-day management of your profiles, so your feed always reflects your brand's essence while you focus on your business.
Merchandising & POP Material
Your identity in the physical world
Bring your identity into the physical world through objects your customers will love and keep, remembering you.
Business cards, letterheads, folders and all the printed material that adds a professional touch to what you deliver.
Exclusive patterns or illustrations applied to physical items, clothing or products from your own line.
Stands, roll-ups and visual support elements so your brand stands out at trade fairs and exhibitions.
Web Design (Interface & Assets)
Your business's digital headquarters
Your website is your business's digital headquarters. A great strategy is worthless if the visual experience doesn't live up to it when users arrive. I take care of the art direction and visual build of your platform.
The visual structure and look of your website before it's coded. Every block, button and white space is there to make navigation easier and communicate your value.
Vectorisation, proportion adjustments and creation of your web icon (favicon) so your signature looks flawless on any screen or resolution.
Exclusive icon sets that speak the same visual language as the rest of your brand, adding a complete level of personalisation to your interface.
OUR CLIENTS
Real brands that already trust our design
Píntega
Pilates studio
Cocktails Dreams
Cocktail catering
Leónika
Tax advisory

Bárbara Ruiz
My calling comes from a very genuine wish: to help entrepreneurs and companies drive their projects forward through strategic design. With more than 5 years of experience in the field, I've learned that my job isn't about making things "look pretty", but about making them communicate each business's personality.
Throughout my career I've worked with brands in different sectors such as hospitality, marketing and printing, specialising in visual identity and advertising campaigns. My approach is always the same: to immerse myself in your project's mission and purpose so its essence shines through.
I design for your market, translating who you are into a coherent, solid visual ecosystem, ready to position your brand against the competition.
Ready to communicate your essence?
Design that connects with your market. Your brand with a high-end look.
